New Game Plus.
NGP is a retro gaming podcast where three guys spend seven days playing one old game and then they talk about it. NGP was looking to overhaul their image and attract a greater audience. I started with a logo and website redesign, and we’ve continued to add new features and enhance their verious platforms. That includes new video intros for Youtube, graphic enhancements and overlays for Twitch, and even a store to purchase apparel and products I’ve designed for them.
PROGRAMS USED:
Adobe CC – Photoshop, Illustrator, After Effects
Wordpress
LOGO REDESIGN
The original NGP logo was a simple design that featured a cute sprite warrior. With the redesign we wanted to add more color and classic gaming elements. After a dozen versions and touch-ups we landed on a fun design that captures the energy of the podcast perfectly.
WEBSITE REDESIGN
Now with a redesigned logo it made sense to tackle the website. I used the color scheme and energy of the logo as building blocks for the site. It was important to make sure the podcast remained the primary focus. A SoundCloud plugin ensured that the newsest weekly podcast would always autopopulate the site. Creating the site in WordPress also allows the client access to a user friendly backend.
ONGOING EVENTS
A great way to interact with your audience and bring in new Patreons is a consistent flow of events and surprises. NGP frequently keeps things interesting with these different events and it’s been a lot of fun coming up with exciting new ways to visualize them. Here are just a few examples of recent ones.
RETRO GAMING TOURNAMENT
Looking for a way to engage their growing Patreon crowd, NGP asked me to come up with a fun and interactive idea. I happened to be filling out my March Madness brackets and thought: “An interactive video game bracket would be so much fun!”. That’s how the Retro Gaming Tournament was born. Fans could go to our interactive polling site and vote for their favorite game in a given matchup. Then we shared the results online with some visual flare. The guys did a live Twitch stream to share the final results with everyone as well!
SHIRTS
The New Game Plus crew has played over a hundred retro games for their podcast, so when coming up with shirt ideas those games were the obvious start. One theme I went back to a lot was using a retro games logo and putting “New Game Plus” in its place. The other designs are some inside jokes that fans have come to love.
YOUTUBE INTRO
Along with producing their podcast every week—NGP also creates YouTube content. Now with a newly designed logo, it was time to update their YouTube intro. Using After Effects I did a simple animation that exemplifies the new fun direction NGP is taking.